OUR SIMPLE GUIDE FOR BETTER RESULTS
Used in tools like ChatGPT, Microsoft Copilot and other AI platforms, AI works best when you give it clear well defined instructions.
Think of yourself as a movie director instructing an actor how to play a part, the clearer the instruction of the character, the situation, and the action, the better they will perform.
01.
Be clear about what you want
Start your prompt with a clear request.
Instead of:
✖ “Write something about marketing”
Try:
✔ “Write a short LinkedIn post about the benefits of email marketing for small UK businesses”
02.
Add a bit of background
AI doesn’t know your situation unless you explain it in your prompt.
Helpful context:
- Who are you creating for
- What it will be used for
- Your industry or target audience
03.
Say how you want it written
You should guide the style of the response.
For example:
- Friendly or professional
- Short or detailed
- Bullet points or paragraphs
- More vibrant colour
- In the style of
Struggling to get results like this? See our training
04.
Show an example, where possible
If you know what “good” looks like, share or
upload one or more examples.
- Even one sentence helps AI match:
- Your tone – this can come out from saying “please” or “thank-you” in your prompt
- Your own or company style or grammar.
- Upload examples of work you’d like to replicate or website addresses
05.
Share useful information you want to include
If AI needs details, include them.
This might be:
- The main points you want to include in the output
- Any existing text you are looking to improve
- Facts or figures
06.
Set simple rules
If there’s anything you want to avoid including in the output, make it clear.
Examples:
- “Keep it as a short summary”
- “Avoid jargon”
- “No emojis”
- “UK focused”
You’ve got the framework, now learn how to apply it properly
Our AI training shows you exactly how to use prompts like these in real business scenarios.
The simple formula to remember
- What you want creating
- Any background
- How it should sound
- Any rules you want following
Example:
“Write a friendly, professional follow-up email for a UK business asking for feedback on a proposal. Keep it under 120 words and avoid salesy
language.” or “Create me a social media banner that is exactly 400 pixels wide, uses the colours #3E4F51 and #FF00FF and the font Montserrat”
Final Tip
You don’t need to get it right first time and shouldn’t expect it to.
You can always ask AI to:
- Make it shorter
- Make it clearer
- Try again in a different tone